SWAPS Ball - Deal Another Day

Having been asked to pitch for the SWAPS Ball 2007, The Ultimate Experience came up with the concept of "Deal Another Day" (a financial play on words for a Bond party) to tie in with 2007 and the fact that the event was raising money for the Bobbie Moore Fund, himself a real life James Bond character.

The event is an annual fundraiser, taking place at Old Billingsgate Market and the plan is to entertain up to 1,000 city traders whilst raising money for a worthwhile cause. The design of the ball was strong, incorporating a glamorous casino and gold reception with an "ice palace" dining room.

The delivery was seamless and the look spectacular with fantastic feedback which has led to us being chosen to deliver the same event in 2008 at the Grosvenor House Hotel.